Marketing

Welcome to the Marketing Area at the Faculty of Management, Economics and Social Sciences at the University of Cologne!

We offer extensive and diverse research activities as well as multiple ways to specialize in the fields of Marketing and Retailing.

Senior Faculty

© Lisa Beller

Department of Marketing and Market Research 

Portraitbild von Prof. Dr. Werner Reinartz

Department of Retailing and Customer Management

Picture of Prof. Dr. Franziska Völckner

Department of Marketing and Brand Management

Marketing und Digital Environment

Junior Faculty

Esther Kang

Consumer Psychology and Behavior

Marketing and Retailing