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Zurich Guest Lecture on "Sportsponsoring"

Chair for Marketing and Market Research of Prof. Dr. Marc Fischer

The Chair for Marketing and Market Research of Prof. Dr. Marc Fischer is delighted to announce Barbara Kaltz (Head of Sponsoring & Activation Zurich Gruppe Deutschland) and Annika Kristina Bäcker (Head of Marketing/Marktmanagement Zurich Gruppe Deutschland) for a guest lecture on "Sportsponsoring" at the University of Cologne. The lecture will take place in lecture hall XXI, main building ("Hauptgebäude"), on Wednesday, June 21, 2017 at 12:00 pm.