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Marketing Area Annual Report 2017

Now online

The 5th edition of the Annual Marketing Area Report provides a detailed insight into the work of the Marketing Area at the WiSo Faculty of the University of Cologne during the last 12 months.

The Marketing Area of the University of Cologne with its professors Hernán Bruno, Marc Fischer, Monika Imschloss, André Marchand, Werner Reinartz, Franziska Völckner - together with the team of post-doctoral students, PhD students, secretarial and student assistants - looks back on a busy and successful year in 2017.

The research report provides a summary of this year's publications, conference presentations, doctoral theses, awards and research grants.

Here you can download the marketing report: Marketing Area Annual Report 2017.