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UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social Sciences

Now available online!

Some detailed insight into the scope of the work during the past twelve months with this 5th edition of the Annual Marketing Area Report.

The Marketing Area at the University of Cologne with Professors Bruno, Fischer, Imschloss, Reinartz, and Völckner — along with its team of post-doctoral researchers, doctoral students, secretarial and student assistants — looks back on a very busy and productive year 2016.

In terms of research, we are excited that the “Digital Transformation and Value Creation” initiative, which is coordinated out of the Marketing Area, constitutes one of the six key research profile areas at the Faculty of Economics, Management, and Social Sciences. Members of the Marketing Area presented their work on digital transformation and related fields at several conferences, including the Winter AMA (American Marketing Association) Conference in Las Vegas, the Annual ISMS Marketing Science Conference in Shanghai, and the Annual Conference of the European Marketing Academy (EMAC) in Oslo. Last but not least, we further strengthened our junior faculty and welcomed two new post-doctoral researchers to our team. The research section of this report provides a summary of this year’s publications, conference presentations, dissertations, awards, and research grants.

Click here to download the Marketing Area Report 2016.

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WiSo Faculty of the University of Cologne

Today’s ideas. Tomorrow’s impact.

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Our Mission:

Developing knowledge and people for a better world
We conduct rigorous and relevant scientific research in Management, Economics, and Social Sciences and support people to grow and reach their full potential. We actively engage external stakeholders in our research and teaching to make a positive difference in the world.

Our Vision:

We are among the leading academic institutions in Management, Economics, and Social Sciences in Europe, measured in terms of
• quality and visibility of our research in selected fields,
• education and preparation of open-minded students for future careers, and
• the impact that our activities have on people, organisations, society, and the planet.

Our Value Proposition:

A unique platform for excellent research and teaching
We address current challenges in Management, Economics, and Social Sciences with outstanding scientific research and provide a unique multi-disciplinary platform where excellent researchers and capable students work together with organisations to generate and share relevant knowledge.

Our Heritage:

WiSo was founded in 1901 as a School of Commerce. Since then, it has extended its scope to Economics, Sociology, and Politics. Now, we have over a century of experience in the education of new generations of business professionals, economists, sociologists, and political experts. During this time, we have developed a tradition of close dialogue with our stakeholders and have focused on scientific research that is relevant to the corporate world, to economic policy, and to society at large. We are located in the heart of Europe, in a city that has been a centre of international trade and commerce for over two thousand years.

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