The Department of Marketing and Brand Management hosts a series of guest lectures with the topic: "Brandmanagement: A Sustainable Marketing Perspective".
On the 9th of May 2016 Johanna Busching and Steffen Thiel of Batten & Company will present a lecture called "Sustainability and sustainable Brand Management: Two sides of the same coin?". On the 11th of May 2016 follows a lecture by Katja Winter and Julia Kirschner from the fashion label Armedangels (Social Fashion Company): "Time to change the game - Marketing & Sustainability at Fair Fashion Label ARMEDANGELS".
"Brandmanagement: A Sustainable Marketing Perspective" – upcoming lectures:
09.05.16: "Sustainability and sustainable Brand Management: Two sides of the same coin?"
12:00 - 13:30 in HS 80 Philosophikum: Batten & Company
Steffen Thiel and Johanna Busching
11.05.16: "Time to change the game - Marketing & Sustainability at Fair Fashion Label ARMEDANGELS"
10:00 -11:30 in HS XII main building
Katja Winter and Julia Kirschner, Armedangels, Social Fashion Company GmbH
30.05.16: "Sustainable Marketing on the Example of `The Body Shop'"
14:00 - 15:30 in HS 80 Philosophikum
Frau Yvonne Rostock, business executive of TBS, Deutschland