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"Boom: Zalando’s Way from Zero to Hero – Marketing in the Age of Digitalization"

Guest lecture on July 12

Guest lecture Cherry Ventures

Invited by the Chair for Marketing and Market Research of Prof. Dr. Marc Fischer, there will be a guest lecture by Christian Meermann, founding partner of Cherry Ventures. The subject of the lecture is marketing in times of the digitalisation, using Zalando as an example. The lecture is part of the lecture series "Concepts of Marketing Mix Management".

Boom: Zalando’s Way from Zero to Hero – Marketing in the Age of Digitalization
Lecturer: Christian Meermann / Founding Partner of Cherry Ventures
Tuesday, the 12th of July 2016, 16:00 – 17:30 p.m.
Aula 2, main building
Lecture in Englisch
(Part of the lecture series "Concepts of Marketing Mix Management")