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Jun. Prof. Dr. Esther Kang

Jun. Prof. Dr. Esther Kang - Institute for Sociology and Social Psychology

Research focuses

Consumer Learning and Memory, Digital Marketing Campaigns, Music Effects, Prosocial Behavior, Food Consumption

Curriculum Vitae

  • Assistant Professor of Consumer Psychology and Behavior, University of Cologne, Germany.
  • PhD., Marketing, State University of New York at Buffalo, USA
  • MA., Marketing, Ewha Womans University, South Korea
  • BS., Biology (Minor: Psychology), Ewha Womans University, South Korea

Selected Publications

  • Kang, Esther and Arun Lakshmanan (2017), "Role of Executive Attention in Consumer Learning with Background Music," Journal of Consumer Psychology, 27 (1), 35-48. doi: 10.1016/j.jcps.2016.03.003