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Prof. Dr. Franziska Völckner

Prof. Dr. Franziska Völckner - Department of Marketing and Brand Management

Research focuses

Brand Management, Branding in Digital Environments, Market Research

Curriculum Vitae

  • Since 2016 Member of the University Council of the University of Cologne
  • 2016  Emerald 2016 Citations of Excellence Award for “Managing brands in the social media environment,” in: Journal of Interactive Marketing, Special Issue on Social Media and Marketing, Vol. 27, Issue 4, co-authored by S. Gensler, Y. Liu-Thompkins, and C. Wiertz).
  • Since 2015  Member of the Institutional Strategy Steering Committee, University of Cologne
  • 2013 Best Overall Conference Paper Award (Bruno, P., V. Melnyk, F., Völckner, “The temperature crossover in advertising - how physical temperature influences consumers’ emotional responses to advertising,”), Australian & New Zealand Marketing Academy Conference 2013
  • 2013 - 2011 Albertus-Magnus Teaching Award (summer terms 2013 and 2011)
  • 2011 VHB Best Paper Award 2011 and finalist for the Robert D. Buzzell MSI Best Paper Award 2011 (Fischer, M., F. Völckner, H. Sattler, 2010, “How important are brands? A cross-category, cross-country study,” Journal of Marketing Research, Vol. 47 (5), 823-839)
  • 2008 VHB Young Academics Best Paper Award 2008 (Völckner, F., 2008, “The dual role of price: Decomposing consumers’ reactions to price,” Journal of the Academy of Marketing Science, Vol. 36 (3), 359-377.)
  • Since 2007 Professor of Marketing, University of Cologne
  • 2006 Habilitation in Business Administration, University of Hamburg
  • 2003 - 2007 Post-Doc, University of Hamburg, Germany
  • 2000 - 2003 Doctoral Student in Marketing (Dr. rer. pol.), University of Hamburg
  • 1995 - 2000 Diploma, Business Administration, University of Hamburg

Selected Publications

  • Hofmann, J., M. Clement, F. Völckner, and T. Hennig-Thurau (2017), “Empirical generalizations on the impact of stars on the economic success of movies,” International Journal of Research in Marketing, forthcoming.
  • Gensler, S., F. Völckner, M. Egger, K. Fischbach, and D. Schoder (2016), “Listen to your customers: Insights into brand image using online consumer-generated product reviews,” International Journal of Electronic Commerce, Vol. 20 (1), 112-141.
  • Becker, J.-M., A. Rai, C. M. Ringle, and F. Völckner (2013), “Discovering unobserved heterogeneity in structural equation models to avert validity threats,” MIS Quarterly, Vol. 37 (3), 665-694.
  • Gensler, S., F. Völckner, Y. Liu-Thompkins, and C. Wiertz (2013), „Managing brands in the social media environment,“ Journal of Interactive Marketing, Special Issue on Social Media and Marketing, Vol. 27 (4), 242-256.
  • Theysohn, S., K. Klein, F. Völckner, and M. Spann (2013), „Dual-effect based market segmentation and price optimization,“ Journal of Business Research, Vol. 66 (4), 480-488.
  • Melnyk, V., K. Klein, and F. Völckner (2012), “The double-edged sword of foreign brand names for companies from emerging countries,” Journal of Marketing, Vol. 76 (6), 21-37.
  • Fischer, M., F. Völckner, and H. Sattler (2010), “How important are brands? A cross-category, cross-country study,” Journal of Marketing Research, Vol. 47 (5), 823-839.
  • Sattler, H., F. Völckner, C. Riediger, and C. M. Ringle (2010), „The Impact of brand extension success factors on brand extension price premium,“ International Journal of Research in Marketing, Vol. 27 (4), 319-328.
  • Völckner, F., H. Sattler, T. Hennig-Thurau, and C. M. Ringle (2010), “The role of parent brand quality for service brand extension success,” Journal of Service Research, Vol. 13 (4), 379-396.
  • Völckner, F. (2008), „The dual role of price: Decomposing consumers’ reactions to price,“ Journal of the Academy of Marketing Science, Vol. 36 (3), 359-377.
  • Völckner, F. and H. Sattler (2007), „Empirical generalizability of consumer evaluations of brand extensions,“ International Journal of Research in Marketing, Vol. 24 (2), 149- 162.
  • Völckner, F. and H. Sattler (2006), “Drivers of brand extension success,” Journal of Marketing, Vol. 70 (2), 18-34