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M.Sc. Business Administration

Marketing

This master's programme covers the methods and tools used in business management to market products and services. The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies.

Key Issues

  • Gain in-depth knowledge of customer management, brand management and market research
  • Explore methods and instruments used in market-oriented corporate management
  • Analyse current management issues and challenges regarding consumer behaviour and technological developments
  • Take the next step in your career in a leading position in a manufacturing or commercial enterprise

Business Administration - Marketing

Career Opportunities

Graduates can look forward to excellent career opportunities in management roles, corporate accounting departments and, in particular, with specialist service providers (audit/tax consultancy firms and other cosultancies). But core accounting skills are also necessary for a wide range of financial sector jobs (e.g. corporate banking, investment banking or finacial analysis). The M.Sc. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. So, with us, you can invest in an excellent education - and your future - without paying a fortune.

Marc Fischer

A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout.

Marc Fischer, Professor and Director of the Chair of marketing and Market Research

Information on the application

From the middle of March onwards you can submit your application via WiSo Faculty's Master's Application Portal. Applicants with a (bachelor’s) degree acquired abroad must additionally apply via uni-assist online as well as postal until 15 June (date of receipt). If you apply for our Double Master’s Programme(s) the deadline is 30 April (date of receipt).

Detailed information about the admission procedure, admission deadlines and required documents are provided at the application website.

We are looking forward receiving your application!