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Who owns the customer?

The fascination of trade on 20 September

Portrait Prof Reinartz

This year's annual trade congress of the IFH sponsors deals with the fight for customer relations. The latest findings from scientific trade research as well as exciting practical insights on the subject of "Who does the customer belong to? Trade, manufacturers and platforms presented in the new "competition".

Speakers include Torsten Toeller (Fressnapf Holding SE), Timo Ebert (HUGO BOSS AG), Dr. Eva Stüber from the IFH Cologne and Prof. Dr. Werner Reinartz from the University of Cologne.

Further information on the event and registration can be found under the following link: