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Two ANZMAC-Academy Awards for Prof. Dr. Franziska Völckner

Congratulations!

Bild von Prof. Dr. Franziska Völckner

“The Temperature Crossover in Advertising – How Physical Temperature Influences Consumers’ Ad Response to Emotional Temperature”:

Prof. Dr. Franziska Völckner, Pascal Bruno (both University of Cologne) and Valentyna Melnyk (Massey University, New Zealand) won two awards at the Annual Conference of the Australian and New Zealand Marketing Academy (ANZMAC) in Auckland, New Zealand, for this report.

The categories are:

  • Best Paper Award in Marketing Communications and Promotion
  • Best Overall Conference Paper Award

 

Congratulations to Prof. Völckner (chair of Department of Marketing and Brand Management) and Dipl.-Kfm. Pascal Bruno (research assistant at Department of Marketing and Brand Management).

 

A summary of the report will be found in the new edition of the scientific journal of the University of Cologne, which is announced for January 2014.