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The digitilisation of trade

Comment by Professor Werner Reinartz in the Harvard Business Manager

Foto: Lisa Beller

In the Harvard Business Manager 7/2016, Professor Werner Reinartz of the Department of Retailing and Customer Management at the University of Cologne comments on the digitilisation of trade. Among other things, he is debating the new meaning of the word "shopping”. In this context, concurrency is an important key word.
The comment with the title "The end of shopping lists" by Professor Werner Reinartz can be found here (in German): https://heft.harvardbusinessmanager.de/digital/#HM/2016/7/145210961