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The challenges of changes and complexity

4th symposium in Cologne

On Friday, 22 January 2016, the 4th academic symposium on “Value Creation in a Changing Customer and Media Environment” will take place. The event focuses on the ever-increasing number of communication technologies and the digitization of fundamental economic and social processes. It brings together academic experts from around the world to present their latest research results. Anja Lambrecht, Assistant Professor of Marketing at the London Business School is one of the attending speakers. Furthermore the symposium offers a platform to share and discuss insights on the digital transformation.