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Research on luxury services

Prof. Fritze interviews customers at Johann Lafer's Stromburg

Johann Lafer am Grill auf Stromburg

Photo: Frieda Berg

Together with his research team, Professor Martin P. Fritze took part in the summer house party at Johann Lafer's Stromburg. There he asked the guests about luxury and what it means for them. His research is about finding out which elements contribute to customers perceiving a service as luxury. In Germany, this area is still relatively undeveloped in comparison to other countries, but luxury services have moved more and more to the centre of attention in recent years.

Further impressions, videos and pictures can be found in the multimedia story of the University of Cologne: Luxury.