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Prof. Dr. Werner Reinartz at the trade convention

Lecture: “The development of the retail industry and what this means for urban centers

Bild von Prof. Dr. Werner Reinartz

At the trade convention in Berlin, Prof. Dr. Reinartz (Department of Retailing and Customer Management) gave the key note lecture on the subject “The development of the retail industry and what this means for urban centers”. He presented new findings about trade development from the “Institut für Handelsforschung“(IFH), which generated a huge media response. An example is the article “trade in the biggest change since the end of the mom-and-pop store”, of the Berliner Zeitung: http://www.berliner-zeitung.de/wirtschaft/handel-im-groessten-umbruch-seit-ende-des-tante-emma-ladens,10808230,29098408.html
Further information on the Department of Retailing and Customer Management can be found at www.reinartz.uni-koeln.de. The homepage of the institute for trade research can be found at www.ifhkoeln.de.