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Prof. Dr. Marc Fischer one of three finalists

Gary L. Lilien MSI-ISMS Practice Prize

 Prof. Marc Fischer has been selected as one of three finalists in the competition for the prestigious Gary L. Lilien MSI-ISMS Practice Prize. The prize is awarded for outstanding implementations of marketing science work in practice. The project Prof. Fischer presents is joint work with Mercedes-Benz and TNS Infratest on "Managing New Product Launch Campaigns in the Automobile Industry". The final round of the competition will be held at the Marketing Science Conference in Shanghai. 

For more information on Fischer's chair for Marketing and Market Research please follow this link.