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Introduction to hierarchically linear models

Guest lecture on October 24: Prof. Evanschitzky

From the 24th to the 25th of October, Professor Heiner Evanschitzky from Aston University in Birmingham will be guest at the Research Initiative "Digital Transformation and Value Creation" at the University of Cologne.

Heiner Evanschitzky has published in the journals JM, JR, JAMS, JPIM and JSR, among others, in the fields of trade and customer management. He is also an expert on hierarchical linear models (HLM) and will be introducing this methodology and illustrate it by means of specific marketing problems on the 24.10. from 6 pm to 7 pm in the seminar room in the Universitätsstr. 91.

All those who are interested in this methodology are welcome to join us. In addition, there is the opportunity for individual interviews with Prof. Evanschitzky. Please write a short e-mail to Professor André Marchand (

List of abbreviations:

JM = Journal of Marketing
JR = Journal of Retailing
JAMS = Journal of the Academy of Marketing Science
JPIM = Journal of Product Innovation Management
JSR = Journal of Service Research