UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social Sciences

Presentation by Ubisoft on 31st of January 2018

Do you want to know how to market digital innovations? Then there's probably no better industry to learn from than the gaming industry! The industry is known for adapting quickly to digital transformation and many of their practical experiences will likely become relevant for other industries, too.

Benedikt Schüler, Marketing Director of Ubisoft, will talk about trends, challenges and marketing strategies in the digital era and provide valuable insights, even if you are not enthused by Let's Plays, eSports or Assassin's Creed.

Are you interested? Drop by.

When and where?

On 31st of January from 14:00 to 15:30 pm
In Aula 2, Main Building, University of Cologne
Speaker: Benedikt Schüler, Marketing Director GSA, Ubisoft GmbH

Language: English

Further information are available on the webpage of the Digital Transformation and Value Creation Research Initiative.

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How to market digital innovations