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DFG approves second funding period

DFG research group FOR 1452

After the first funding period "Marketing of hedonic media products in the context of digital social media",  Prof. Dr. Franziska Völckner, Professor of the Marketing Area of the WiSo Faculty, succeeded in convincing the DFG main committee's panel of experts to continue the second funding period FOR 1452 "Marketing of products in the context of digital social media". She is the deputy spokesperson of the research group and is responsible for a subproject as principal investigator.

The dean of the WiSo faculty, Prof. Werner Mellis, congratulates this success: "This support underlines the social relevance of our research in keeping with our motto "Innovation for Society ".