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Data, Experiments and Decisions 2017

Executive Workshop 24. - 25. November

The worksop brings together scientists experienced in analytics and data science and companies interested in using experiments to improve their business.

It shall focus on experiments for business and related techniques. Experiments are powerful and flexible tools for the analysis of markets, customers, and general human behavior. Market leaders experiment extensively online and offline, for example to maximize ROI, improve digital platforms and Apps, and rigorously evaluate business practices. 

We are looking for executives, managers, and experienced practitioners from all industries (including startups).

Together, we will:

  • study field data to solve problems,
  • design experiments that tackle hard questions,
  • and separate correlation from causation.

Please browse this site for more information about the program, to contact us, and to register: http://www.ded.uni-koeln.de/

A brief introduction to experiments is here.