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“Challenging Extremism in a Digital Environment“

Business Workshop in cooperation with EdVenture Partners and Facebook

Picture of a "digital city"

In winter term 16/17 the chair of Professor Dr. Marc Fisher (Chair for Marketing and Market Research) offers the business project "Challenging Extremism in the Digital Environment" for master students. This project is held in cooperation with EdVentures and Facebook. Especially young people are targeted by propaganda of extremist groups in social media. The aim of the business project is to create and implement a social media campaign to counter this kind of propaganda in social media.

Workshop held in English. Application for business projects is possible during the 1st enrolment period at Klips 2.

Module: Marketing VI: Business Project / Praxisseminar
Credit points: 12 ECTS
Eligibility: Major Marketing, CEMS
Grading: Strategy brief, project documentation, presentation

WHAT IS IT ALL ABOUT?
The Goal:
Implement a social media and digital campaign in the form of an initiative, product or tool to counter the online presence of extremism.
 

The Challenge:
Utilizing a $2,000 USD operational budget, and $400 USD in Facebook Ad Credits, you will be challenged to consider how best to counter the current online presence and narrative of extremism through the development, implementation and analysis of a unique initiative, product or tool designed to counter the online messaging and recruitment efforts of extremist groups. Your strategy should motivate, empower and encourage others to become involved and take action in countering violent extremism.
Your campaign will also be considered on the possible merits of building out your concept globally.
Form a real social and digital media agency and compete to present your campaign in a global face-off competition held in Washington, DC.

Contact:
Max Backhaus
WiSo, Room 407
Tel.: 0221/470-8684
Email: backhaus@wiso.uni-koeln.de
Chair for Marketing and Market Research
University of Cologne