“Brand Management – A sustainability marketing perspective” is thematised at the Department of Marketing and Brand Management in a series of guest lectures.
On the 2nd of May 2016, Mareike Klein will give a lecture about „Sustainability at Henkel – responsibility along the value chain”. Mareike Klein is Sustainability Manager at Henkel since 2011 and responsible for the company-wide implementation of measures regarding the sustainability issue. Her task includes the application of sustainability strategies, the realization of common projects with various business units and enterprise functions and to prepare the annual sustainability report.
After graduating with a degree in business administration in Düsseldorf and France Mareike Klein started her professional career at leading German communication agencies before changing to Cognis/BASF in the area of sustainability communication.
“Brand Management – A sustainability marketing perspective” – upcoming guest lectures:
02.05.16: "Sustainability at Henkel - responsibility along the value chain"
14:00 - 15:30 in HS 80 Philosophikum:
Henkel, Mareike Klein
09.05.16: "Sustainability and sustainable Brand Management: Two sides of the same coin?"
12:00 - 13:30 in HS 80 Philosophikum: Batten & Company
Steffen Thiel and Johanna Busching
11.05.16: Armedangels, Social Fashion Company GmbH
10:00 -11:30 in HS XII main building
Mrs. Winter
30.05.16: Vortrag The Body Shop
14:00 - 15:30 in HS 80 Philosophikum