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UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social Sciences

The symposium took place on January 22nd 2016

The 4th academic Symposium particularly focused on the ever-increasing number of communication technologies and the digitization of fundamental economic and social processes. Four academic experts from around the world presented their latest research projects. More than 50 attendees gathered the latest research insights on digital transformation.

In addition to Professors from the University of Cologne: Werner Reinartz, Hernan Bruno, Erik Hölzl, Franziska Völckner, Jörn Grahl, Marc Fischer and Esther Kang, professors from other countries participated in the symposium. Puneet Manchanda, professor and chairholder for marketing, arrived from Michigan. Also Anja Lambrecht, professor at the London Business School, Oliver Hinz, professor at the Technical University Darmstadt, and Thorsten Wiesel, professor at the Westphalian Wilhelm University of Münster, involved in the exchange.

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WiSo Faculty of the University of Cologne

Today’s ideas. Tomorrow’s impact.

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Our Mission:

Developing knowledge and people for a better world
We conduct rigorous and relevant scientific research in Management, Economics, and Social Sciences and support people to grow and reach their full potential. We actively engage external stakeholders in our research and teaching to make a positive difference in the world.

Our Vision:

We are among the leading academic institutions in Management, Economics, and Social Sciences in Europe, measured in terms of
• quality and visibility of our research in selected fields,
• education and preparation of open-minded students for future careers, and
• the impact that our activities have on people, organisations, society, and the planet.

Our Value Proposition:

A unique platform for excellent research and teaching
We address current challenges in Management, Economics, and Social Sciences with outstanding scientific research and provide a unique multi-disciplinary platform where excellent researchers and capable students work together with organisations to generate and share relevant knowledge.

Our Heritage:

WiSo was founded in 1901 as a School of Commerce. Since then, it has extended its scope to Economics, Sociology, and Politics. Now, we have over a century of experience in the education of new generations of business professionals, economists, sociologists, and political experts. During this time, we have developed a tradition of close dialogue with our stakeholders and have focused on scientific research that is relevant to the corporate world, to economic policy, and to society at large. We are located in the heart of Europe, in a city that has been a centre of international trade and commerce for over two thousand years.

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