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3rd symposium: “Value Creation in a Changing Customer and Media Environment”

Chair for Marketing and Market Research

The 3rd Symposium on "Value Creation in a Changing Customer and Media Environment" will take place on July 9th.
This symposium is centered around product management and branding (in a broad sense) in digital environments.
It brings together academic experts from around the world to present their latest research results and offers a platform to share and discuss insights on the developments within the product and brand management domain.

Further information here.