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3rd Symposium “Value Creation in a Changing Customer and Media Environment”

successful scientific exchange

On July 9th, 2015, the 3rd Symposium on “Digital Transformation: Value Creation in a Changing Customer and Media Environment” took place at the University of Cologne.

Four academic experts from around the world presented their latest research projects. More than 50 attendees gathered the latest research insights on how the digital transformation is likely to impact product management and branding.