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3rd Symposium on „Value Creation in a Changing Customer and Media Environment“

The research initiative “Value Creation in a Changing Customer and Media Environment“ is one of the projects that are supported by the University of Cologne (UoC) Forum.

Value Creation

The 3rd symposium on „Value Creation in a Changing Customer and Media Environment“ will take place on July 9th. This symposium is centered around product management and branding (in a broad sense) in digital environments. Further information is provided here.