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2nd Symposium on „Value Creation in a Changing Customer and Media Environment“

Cologne, January 23, 2015

(c) Aleksander Petrovic

The 2nd symposium on „Value Creation in a Changing Customer and Media Environment“ will take place on January 23rd in the seminarbuilding, room S11. This symposium focuses in particular on developments within the media and communications domain (broadly construed, online and offline), both on the consumer and firm level.

 

SPEAKERS:
Maarten J. Gijsenberg, University of Groningen
Norris Bruce, The University of Texas at Dallas
Moran Cerf, Northwestern University
Garrett A. Johnson, University of Rochester
Lara Lobschat, University of Groningen
Min Ding, The Pennsylvania State University

 

Further information is provided here.