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Working Papers

Becker, Jan-Michael, Felix Eggers, Thorsten Hennig-Thurau, and Franziska Völckner (2015),

"How different word of mouth types affect consumer decisions“.

Chae, Inyoung, Hernan A. Bruno, and Fred Feinberg (2015),

“Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement,” under review at...

Eisenbeiß, Maik, Monika Käuferle, Werner Reinartz, and Peter Saffert (2015),

“Customer Acquisition Returns on Channel Investments: Cross-Channel Analyses”.

Fischer, Marc (2015),

"Managing Advertising Campaigns for New Product Launches in the Automobile Industry".

Grahl, Jörn and Franz Rothlauf (2015),

“What is the right seeding strategy for your product? Evidence for the Bass model”.

Grahl, Jörn, Oliver Hinz and Franz Rothlauf (2015),

“The impact of user-generated content on sales: A randomized field experiment”.

Kang, Esther and Arun Lakshmanan (2015),

"Who Knows What' vs. Who Knows Who: strategic Content Seeking in Social Media," Society for Consumer Psychology,...

Kerkhof, Anna and Johannes Münster (2015),

“Quantity restrictions on advertising, commercial media bias, and welfare”.

Lobschat, Lara, Ernst Osinga, and Werner Reinartz (2015),

“What happens online stays online? — Within- and cross-campaign effects of banner advertising on offline sales”.

Morath, Florian and Johannes Münster (2014),

“Online shopping and platform design with ex ante registration requirements”.

Publications

Edeling, Alexander and Marc Fischer (2014),

“Marketing’s Impact on Firm Value – Generalizations from a Meta-analysis,” MSI Report Series No. 14-107, Marketing...

Gensler, Sonja, Franziska Völckner, Marc Egger, Kai Fischbach, and Detlef Schoder (2015),

“Listen to your customers: Insights into brand image using online consumer-generated product reviews”, International...

Gensler, Sonja, Franziska Völckner, Yuping Liu-Thompkins, and Caroline Wiertz (2013),

“Managing brands in the social media environment”, Journal of Interactive Marketing, 27 (4), 242-256.

Kang, Esther and Arun Lakshmanan (2016),

"Role of Executive Attention in Consumer Learning with Background Music", Journal of Consumer Psychology (2016).

Kerkhof, Anna, and Johannes Münster (2015),

"Quantity restrictions on advertising, commercial media bias, and welfare", forthcoming in: Journal of Public Economics.

Marchand, André (2016),

"The Power of an Installed Base to Combat Lifecycle Decline: The Case of Video Games", International Journal of Research...

Marchand, André, Michael Paul, Thorsten Hennig-Thurau, and Georg Puchner (2017),

"How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms", Journal of Service...

Marchand, André, Thorsten Hennig-Thurau, and Caroline Wiertz (2017),

"Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs...

Morath, Florian, and Johannes Münster (2014),

"Online shopping and platform design with ex ante registration requirements", forthcoming in: Management Science.

Putzke, Johannes, Kai Fischbach, Detlef Schoder, and Peter A. Gloor (2014),

“Cross-Cultural Gender Differences in the Adoption and Usage of Social Media Platforms – An Exploratory Study of...