DIGITAL TRANSFORMATION AND VALUE CREATION

The digital transformation of our economic and societal systems is fully underway. The changes are massive and long-lasting. Going digital reduces the costs of administering social and commercial transactions, allows for globally networked interactions, and is characterized by real-time, vast datasets that let us observe behavior at a societal scale at with unprecedented detail.

The research initiative wants to contribute to our understanding of how the digital transformation advances value creation commercially (customers and firms) and overall welfare for individuals and society.

Among the most pressing questions are:

  • When and how can customers benefit from the digital transformation?
  • When and how can firms benefit from the digital transformation?
  • When and how can individuals within society and society at large benefit from the digital transformation?

 

More information and news can be found on the following website:  http://www.digital.uni-koeln.de

 

 

NEWS

News:

23. June 2016

The fourth talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on June 23rd. Prof. Florian Stahl will give a talk on “Building a Social Network for Success” (14:00 – 16:00, WiSo Building, Room 310). Anyone interested is welcome to attend the session.

 

8. June 2016

Victoria Przybyl of the Kölner Hochschulradio interviews Werner Reinartz with respect to the new Digital Transformation initiative at the University of Cologne.

 

28. April 2016
The first talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on April 28th. Prof Bernd Skiera will give a talk on “The Impact of Hard- and Soft-Floors in Real-Time Advertising Display Auctions on Publisher’s Profit” (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.

 

23. April 2016
New publication in the Journal of Consumer Psychology by Prof. Esther Kang: "Role of Executive Attention in Consumer Learning with Background Music, Journal of Consumer Psychology" (2016).

 

10. November 2015
We are welcoming you to follow the Twitter account of the research initiative "Digital Transformation of Business and Society" of the University of Cologne.

 

30. October 2015
This seminar is a joint effort of the Digital Transformation Research Initiative. It will be supervised by Prof. Dr. Hernan Bruno (Marketing and the Digital Environment, hernan.bruno(at)wiso.uni-koeln.de) and by Prof. Dr. Jörn Grahl (Digital Transformation and Analytics, grahl(at)wiso.uni-koeln.de). Although each individual research project will be supervised by one professor, all sessions will be held jointly and all grading criteria and formal aspects are the same. More information about the seminar can be found in this pdf document. In order to participate you have register until November 4th. You register by visiting Ms. Ommer, WiSo-Sekretariat, Universitätsstr. 91, 50931 Köln (ground floor). During the registration you will be asked to name three (3) preferred topics. Pick any three. The kick-off meeting will take place November 5th. Place and time t.b.a.


09. July 2015
On July 9th, 2015, the 3rd Symposium on “Digital Transformation: Value Creation in a Changing Customer and Media Environment” took place at the University of Cologne. Four academic experts from around the world presented their latest research projects. More than 50 attendees gathered the latest research insights on how the digital transformation is likely to impact product management and branding.


24. June 2015
The fifth talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” in the summer semester 2015 will take place on June 24th. Prof. Dr. Dieter Hess will give a talk on “The Performance of Mechanical Earnings Forecasts” (Dieter Hess, Ashok Kaul, Martin Meuter) (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.