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Prof. Dr. Christian-Mathias Wellbrock

Prof. Dr. Christian-Mathias Wellbrock - Professor for Media Management

Research focuses

Media Economics, Media Management, Sports Economics, Journalistic Quality, Media Performance, Acceptance of Media Technologies

Curriculum Vitae

Christian-Mathias Wellbrock is a Professor for media management at the University of Cologne. He joined the School of Management, Economics and Social Sciences in December 2016.

His research interests are in the fields of media economics, media management, and sports economics with a focus on issues related to journalistic quality and media performance.

Christian studied economics at the Université Paris 1 Panthéon-Sorbonne, France, and the University of Hamburg, Germany, where he received his Master’s degree.

He received his PhD from the School of Economics, Business and Social Sciences at the University of Hamburg for his work on economic analyses of journalistic quality. Before his appointment in Cologne, he worked as an assistant professor for media management at the University of Hamburg.

Christian was a visiting doctoral fellow at the Media Management and Transformation Center in Jönköping, Sweden, in 2009 and a visiting assistant professor at the Department of Telecommunications, Information Studies and Media at Michigan State University in 2012.

Selected Publications

  • Does it really hurt? Consumer reactions to content sponsorships in daily newspapers (2015, mit O. Schnittka), in: Journal of Business Economics 85 (2): 102-128.
  • Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode (2014, mit K. Klein), in: Publizistik 59 (4): 387-410.
  • Saving Newspaper with Public Grants – the Effects of Press Subsidies on the Provision of Journalistic Quality (2011, mit M. A. Leroch), in: Information Economics and Policy 23(3-4), S. 281-286.