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Jun. Prof. Dr. Monika Imschloß

IFH Junior-Professor of Marketing and Retailing

Research focuses

Sensory Marketing, Consumer Behaviour, Shopper Marketing, POS Design, Retailing

Curriculum Vitae

  • Since April 2015  IFH Junior-Professor of Marketing and Retailing at the University of Cologne
  • 2014 Ph.D in Marketing from the University of Mannheim
  • 2014 Dissertation on multi-sensory marketing
  • 2010-2014 Doctoral student at the Chair of Business-to-Business Marketing, Sales & Pricing, University of Mannheim
  • 2010 Diploma in psychology, University of Würzburg

Selected Publications

  • “How Music Touches: Investigating the Influence of Sounds on Haptics” (2014), in American Marketing Association Winter Educators' Conference 2014 Proceedings, Orlando, FL, USA (with Christian Homburg and Christina Kühnl)
  • “From Point-of-Sale to Point-of-Need: How Digital Technology Transforms Retailing” (2017, forthcoming) in Marketing Intelligence Review (with Werner Reinartz)