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Martin P. Fritze

Martin P. Fritze - Assistant Professor of Trade Fair Management and Marketing

Research focuses

Consumer Behavior, Services Marketing, Retailing, Transformative Consumer Research

Curriculum vitae

Dr. Martin P. Fritze has been Assistant Professor of Trade Fair Management and Marketing at the University of Cologne since January 2018.

He graduated from the University of Rostock in 2014 with a M.Sc. in Business Administration. Thereafter, he joined the Institute for Marketing and Service Research at the University of Rostock as a doctoral student. Dr. Fritze completed his doctoral studies with a dissertation on the Sharing Economy and dematerialization of consumption.

During his doctoral studies he has been appointed as a Visiting Researcher at Imperial College London (2015), National University of Singapore (2017), and at the University of Cambridge (2017) and served as a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin where he worked in the area of corporate management and sustainable consumption.

He received his Ph.D. in Marketing from the University of Rostock in 2017. Dr. Fritze gained business experience in the Automotive and Finance industry.

Selected publications

  • Fritze, M. P., Urmetzer, F., Khan, G., Sarstedt, M., Neely, A. & Schaefers, T. (2018) “From goods to services consumption: A social network analysis on sharing economy and servitization research” Journal of Service Management Research, forthcoming.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2018) “Digital transformation and possession attachment: Examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies”. Electronic Commerce Research, forthcoming.
  • Khan, G. F., Sarstedt, M., Shiau, W.-L., Hair, J. F., Ringle, C. M., and Fritze, M. P. (2018) “Methodological research on partial least squares structural equation modeling (pls-sem): An analysis based on social network approaches” Internet Research, forthcoming.
  • Fritze, M.P. (2017) “Like a rolling stone? Investigating consumption values and the spillover effect of peer-to-peer sharing” International Journal of Business Environment, forthcoming.

Selected conference presentations

  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2018) “Don’t fight the power – Employing psychological ownership to increase sharing service consumption” 2018 Summer AMA Conference, Boston, USA. (Best paper award, services marketing track)
  • Fritze, M. P., Urmetzer, F., Leyer, M. & Neely, A. (2018) “Servitization – The holy grail? Considering the strategic threats of servitization” 2018 SERVSIG Conference, Paris, France.
  • Fritze, M. P., Giugni, L., & Di Nuzzo, F. (2018) “Discrimination against women and girls – Prevention through education?”  2018 Macromarketing Conference, Leipzig, Germany.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2017) “You can’t touch this - Understanding the role of possessions in access-based consumption” 2017 Frontiers in Service Conference, New York, USA.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2016) “Intangible possessions? Loss aversion and ownership as explanatory approaches to the endowment effect in service contexts” 29th EMAC 2016 Doctoral Colloquium, Oslo, Norway.