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Jun. Prof. Dr. Martin P. Fritze

Koelnmesse Assistant Professor in Trade Fair Management and Marketing (photo coming soon!)

Research focuses

Consumer Behavior, Services Marketing, Retailing, Transformative Consumer Research

Curriculum Vitae

Dr. Martin P. Fritze has been Assistant Professor of Trade Fair Management and Marketing at the University of Cologne since January 2018.

He graduated from the University of Rostock in 2014 with a M.Sc. in Business Administration. Thereafter, he joined the Institute for Marketing and Service Research at the University of Rostock as a doctoral student. Dr. Fritze completed his doctoral studies with a dissertation on the Sharing Economy and dematerialization of consumption.

During his doctoral studies he has been appointed as a Visiting Researcher at Imperial College London (2015), National University of Singapore (2017), and at the University of Cambridge (2017) and served as a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin where he worked in the area of corporate management and sustainable consumption.

He received his Ph.D. in Marketing from the University of Rostock in 2017. Dr. Fritze gained business experience in the Automotive and Finance industry.

Selected Publications

  • Fritze, M. P., (In press) Like a Rolling Stone? Investigating Consumption Values and the Spillover Effect of Peer-To-Peer Sharing. Paper accepted for publication at International Journal of Business Environment.
  • Fritze, M. P. (2017) Nihil Habentes, Omnia Possidentes? When Possessions Extend Beyond the Tangible. Invited presentation at the 2017 The Future of Ownership Research Conference, WU Vienna, Austria.
  • Fritze, M. P. (2017) Positive Possessiveness: Making Use of the Human Disposition to Possess for Facilitating Sustainable Space Consumption. Proposal presented at the 2017 Transformative Consumer Research (TCR) Conference, Cornell University, USA.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2017) You Can’t Touch This - Understanding The Role of Possessions in Access-Based Consumption. Paper presented at the 2017 Frontiers in Service Conference, New York, USA.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2016) Intangible Possessions? Loss Aversion and Ownership as Explanatory Approaches to the Endowment Effect in Service Contexts. Poster presented at the 45th EMAC Conference/ Paper presented at 29th EMAC 2016 Doctoral Colloquium, Oslo, Norway.
  • Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2016) Do Consumers Develop Feelings of Psychological Ownership Towards Intangible Consumption Objects? Paper presented at the 50th Conference of the German Society for Psychology, Leipzig, Germany.