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What Is 'Creativity' In Advertising, And When Does It Lead To Market Performance?

The research project of the Department of Retailing and Customer Management - Prof. Dr. Werner Reinartz, concerning advertising effectiveness is featured in the US business magazine Forbes.

 

Please follow:

http://www.forbes.com/sites/avaseave/2013/11/30/what-is-creativity-in-advertising-and-when-does-it-lead-to-market-performance/