Companies around the world are facing major changes in the customer and media environment due to the rise of the Internet, new communication technologies, and the digitization of fundamental economic and social processes. Alongside, capital markets integrate globally, putting companies under pressure from investors.

We are pleased to invite you to the first Cologne Symposium on "Value Creation in a Changing Customer and Media Environment", hosted by the Faculty of Management, Economics, and Social Sciences at the University of Cologne. The symposium offers a platform for presenting and discussing the latest results and insights from research projects with leading experts in the field. (Prof. Dr. Marc Fischer)

More information on the first symposium can be found here, for more information on the research initiative “Value Creation in a Changing Customer and Media Environment“ please click here.