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Prof. Werner Reinartz nominated on selection committee for the 2012 “Jan-Benedict Steenkamp Award for Long Term Impact"

Prof. Werner Reinartz has been nominated to serve on the selection committee for the 2012 “Jan-Benedict Steenkamp Award for Long Term Impact”. The Steenkamp Award is given for a paper that has been published in the International Journal of Research in Marketing (IJRM) ten to fifteen years prior to the year the award is being presented. Through this prestigious award, IJRM and the European Marketing Academy (EMAC) aim to recognize exceptional contributions in academic marketing research, published in IJRM, which have demonstrated long-term impact.