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Dr. Magdalena Bekk received the „Nachwuchsförderpreis Verbraucherforschung“ 2015

Congratulations to Magdalena Bekk!

Dr. Magdalena Bekk

For her dissertation on the effects of personality and fit on consumer behavior Dr. Magdalena Bekk was awarded with the “Nachwuchsförderpreis Verbraucherforschung” 2015 by the consumer advice center, the Ministry of Innovation, Science and Research and the Ministry for Climate Protection, Environment, Agriculture, Conservation and Consumer Protection of the State of North Rhine-Westphalia. Dr. Magdalena Bekk is post-doctoral researcher at the Departement of Marketing and Brand Management of Prof. Dr. Franziska Völckner. More information on the price can be found here (in German).

The WiSo-Faculty congratulates Magdalena Bekk!