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2nd Symposium

“Value Creation in a Changing Customer and Media Environment”

Professors Min Ding (Penn State), Norris Bruce (University of Texas, Dallas), Maarten J. Gijsenberg (Groningen), Marc Fischer (Cologne), Garrett A. Johnson (Buffalo State), Lara Lobschat (Groningen), Werner Reinartz (Cologne), Franziska Völckner (Cologne), Moran Cerf (Northwestern University)

On January 23rd, 2015, the very successful 2nd Symposium on “Value Creation in a Changing Customer and Media Environment” took place at the University of Cologne.

Six international academic speakers presented their latest projects around the subject of online media and customer communication. More than 60 attendees gathered the latest research insights on how the digital transformation is likely to impact communication strategies and communication effectiveness. According to Professor Reinartz, “The Cologne symposium is offering a very valuable platform to bring this debate forward and to position the University of Cologne as an important player in that context”.