Im Wintersemester 16/17 bietet der Lehrstuhl von Professor Marc Fischer (Seminar für ABWL, Marketing und Marktforschung) ein besonderes Praxisseminar/Business Project in Kooperation mit EdVenture Partners und Facebook für Masterstudierende an. Das Praxisseminar trägt den Titel „Challenging Extremism in a Digital Environment“. Gerade junge Menschen sind Ziel der Propaganda extremistischer Gruppen in sozialen Medien. Ziel des Business Projects ist die Entwicklung einer Medienkampagne zur Bekämpfung extremistischer Propaganda in den sozialen Medien.

Seminar in Englisch. Anmeldung zum Business Project ist in der 1. Belegphase über Klips 2 möglich.

Module: Marketing VI: Business Project / Praxisseminar
Credit points: 12 ECTS
Eligibility: Major Marketing, CEMS
Grading: Strategy brief, project documentation, presentation

WHAT IS IT ALL ABOUT?
The Goal:
Implement a social media and digital campaign in the form of an initiative, product or tool to counter the online presence of extremism.

The Challenge:
Utilizing a $2,000 USD operational budget, and $400 USD in Facebook Ad Credits, you will be challenged to consider how best to counter the current online presence and narrative of extremism through the development, implementation and analysis of a unique initiative, product or tool designed to counter the online messaging and recruitment efforts of extremist groups. Your strategy should motivate, empower and encourage others to become involved and take action in countering violent extremism.
Your campaign will also be considered on the possible merits of building out your concept globally.
Form a real social and digital media agency and compete to present your campaign in a global face-off competition held in Washington, DC.

Contact:

Max Backhaus
WiSo, Room 407
Tel.: 0221/470-8684
Email: backhauswiso.uni-koeln.de
Seminar für ABWL, Marketing und Marktforschung
Universität zu Köln