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UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social Sciences

New research initiative explores digital economics

Digital Transformation and Value Creation: Gruppenfoto

Ten scientists of our WiSo Faculty are exploring the digital transformation and its impact on business life and society. Marketing expert Prof. Dr. Werner Reinartz leads the interdisciplinary initiative „Digital Transformation and Value Creation“. It comprises data experts and psychologists, economists and marketing experts.
A cooperation with companies and institutions of public life is planned, too. The initiative is hosted interdisciplinary at the WiSo Faculty, but other disciplines shall be integrated if required.
The goal of the research initiative is to broaden the knowledge about how consumer think, feel and act in digital environments – and what effects that has for the value and success of companies.

Students shall be trained as digital experts that are needed at the labor market.
More information and news about „Digital Transformation and Value Creation“ can be found on the website:
www.digital.uni-koeln.de

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WiSo Faculty of the University of Cologne

Today’s ideas. Tomorrow’s impact.

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Our Mission:

Developing knowledge and people for a better world
We conduct rigorous and relevant scientific research in Management, Economics, and Social Sciences and support people to grow and reach their full potential. We actively engage external stakeholders in our research and teaching to make a positive difference in the world.

Our Vision:

We are among the leading academic institutions in Management, Economics, and Social Sciences in Europe, measured in terms of
• quality and visibility of our research in selected fields,
• education and preparation of open-minded students for future careers, and
• the impact that our activities have on people, organisations, society, and the planet.

Our Value Proposition:

A unique platform for excellent research and teaching
We address current challenges in Management, Economics, and Social Sciences with outstanding scientific research and provide a unique multi-disciplinary platform where excellent researchers and capable students work together with organisations to generate and share relevant knowledge.

Our Heritage:

WiSo was founded in 1901 as a School of Commerce. Since then, it has extended its scope to Economics, Sociology, and Politics. Now, we have over a century of experience in the education of new generations of business professionals, economists, sociologists, and political experts. During this time, we have developed a tradition of close dialogue with our stakeholders and have focused on scientific research that is relevant to the corporate world, to economic policy, and to society at large. We are located in the heart of Europe, in a city that has been a centre of international trade and commerce for over two thousand years.

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